DuluxGroup is gradually growing its exposure to the higher growth markets of Asia focusing on niche product category opportunities. In doing so, DGL Camel International Co. Ltd was established in November 2011, which was a merger of DGL International Coatings Co. Ltd and the Hong Kong Camelpaint Chemical Co. Ltd with 80 years history.
DGL Camel has drawn from DuluxGroup’s ANZ marketing and innovation expertise, and combined it with its own local market experience to broaden its product range. It provides a complete premium offering to targeted segments of the Chinese construction market. Its portfolio includes decorative paint, industrial paint, texture coatings, powder coatings, adhesives, sealants and accessories, Brands include Camel Paints, Acra Tex texture coatings, Selleys sealants and adhesives, DGL International powder coatings and fluorocarbon (PVDF) coatings.