Corporate Values

We want to improve things, fix things, create things and show people how.
Every day we help people imagine and create their own better place.
We’re the dreamers, the innovators, the entrepreneurs, the makers and the educators.
When we unleash our imagination, we help others make their world a better place.

Be consumer driven, customer focused.
  • Walk in the shoes of our consumers & customers
  • Ask, listen, learn and act
  • Help your customers win
  • Use and understand our products
  • Think like tomorrow’s consumer
Unleash your imagination.
  • Challenge the status quo – imagine ‘what if’
  • Seek, encourage and support new ideas
  • Fight for good ideas and don’t give up
  • Embrace change and get on board
  • Be brave – make it happen
Value people, work safely and respect the environment.
  • Protect yourself and others - work safe, home safe
  • Work as a team, win as a team for DuluxGroup
  • Behave with respect and integrity, embrace diversity
  • Lead, recognise, help others succeed
  • Strive to leave our environment better than we found it
  • Participate in our communities
Run the business as your own.
  • Know your role, be accountable & deliver
  • Take a responsible approach to costs
  • Plan for tomorrow, act today
  • Build partnerships that add value
  • Be decisive
*DISCLAIMER
DULUXGROUP OWNS THE DULUX TRADE MARK IN AUSTRALIA, NEW ZEALAND, PNG AND FIJI. IT IS NOT ASSOCIATED WITH AND HAS NO CONNECTION TO THE OWNERS OF THE DULUX TRADE MARKS IN OTHER COUNTRIES, NOR DOES IT SELL DULUX PRODUCTS IN OTHER COUNTRIES.